Earth Day: Mobile apps contributing to the protection of our species

Source: Apple iTunes

World of the Wild is a unique game created by My Green World, giving kids an opportunity to participate in fun gameplay, while contributing to real life wildlife and environmental conservation efforts. Each animal in the app represents a real-life charity!

Founder Natalie Kyriacou, is also the multi award-winning founder and CEO of My Green World, an organisation dedicated to educating and encouraging positive youth participation to help charitable initiatives in wildlife and environmental conservation.

Partnered with 17 charities, World of the Wild offers unique facts and pop quizzes and will allow users rescue animals in need!


• Build your own wildlife sanctuary, and rescue, feed and provide medical care for a variety of animals.

• Compete in educational pop quizzes, and meet some of the world’s most endangered species. Donate to any one of our many partner charities, or even access resources to personally volunteer with them!

• You might want to save a turtle that was caught in a fishing net. Or perhaps you want to save a rhino from a poacher! You can do this in the game, and know that our partner charities are working with us to replicate those scenarios in real life!

• Clean up oil spills, scare away poachers and rescue marine animals from trawlers.

• Unlock new and exciting species as you progress in the game.

• Support our 17 partner charities within the game.

• Plant trees and flowers in your garden to increase the purity of oxygen in our world.

Key Conservation

The Key Conservation mobile app will have a scrolling feed that will update as needs from conservationists occur globally. This new flow of real-time data allows for innovative approaches for assistance from supporters and mentors.

The Key Conservation app provides three ways for conservation organizations to get help and three ways for supporters to give it.

The first feature allows supporters to give funds to a conservation project to help with immediate or long-term needs. The second feature is Skilled Impact which enables supporters to give their professional skills to help conservation projects. For example, if a patrol vehicle breaks down it could be fixed for free by a mechanic or a graphic designer could help with an outreach campaign. Tapping into these skills could save conservation organizations thousands of dollars while creating a lifelong connection with a supporter. Lastly, the In-Person feature allows supporters to be alerted to real-time volunteer opportunities in their area through geo-based push notifications. This feature updates automatically as people travel around the world, alerting them to the work being done within a customized range. For example, if conservationists need help pushing a vehicle out of the mud or want to alert local supporters that they have sea turtle hatchlings they are releasing to the ocean they can send out a push notification to supporters within a set radius. After the contribution has been put to use the conservation organization will send a photo/video update to the supporter to show the outcome. Creating a transparent, stronger and more intimate connection that supporters have been wanting.

Many organizations that are vital to the survival of specific species and habitats are facing cuts to funding and reduced local and global exposure. They also lack the time and/or personnel to run large fundraising campaigns but need additional support in several areas. The Key Conservation platform small contributions that are compounded can result in substantial impact and change.

Find out more in our interview with Founder Megan Cromp.