The future looks bright for female founders and their world-changing contributions. The world’s business space is constantly evolving. For the last 20 years in particular, the landscape has been defined by disruptive start-ups with a strong drive for entrepreneurship.
Their value offerings are focused on greater accessibility to products or services that remove the middleman, create an equal playing field, or rework a traditional industry. The especially compelling aspect to these start-ups is how well their founders identify niche customer demands and seize the opportunity to revolutionize entire industries. A fascinating economic trend associated with this is that a market downturn tends to accompany the inception of life-changing ideas. For example, Hewlett-Packard (HP) was founded in 1939 following the Great Depression while Uber was founded in 2009 during the Great Recession. It seems that in these times there’s often an urgency to shake things up and many start-ups prove this theory.
Within the global start-up trend is the growing prominence of female-founded or female co-founded start-ups. Data reflects that women have always played a role in this kind of entrepreneurship. This is for a range of reasons from the ability to have flexibility in their lifestyle as a parent through to facing gender discrimination in workplaces. Even with the number of female founders, there has been limited investment in their start-ups yet there is a shift in this that’s becoming more apparent.
In the last five years alone, there has been serious interest in these start-ups from venture capitalists with the beginnings of accelerated growth even being coined as a ‘pink-winged stampede’. Interestingly, there has never been a qualitative nor a quantitative reason for under-investment in female-founded start-ups despite the statistical over-investment in those that are male-founded. Moreover, female start-ups are actually measurably more profitable. Christine Tsai reports, “Even though investment in all-female founding teams was only 2.7 percent of capital invested last year , venture capital investment in all-female founding teams rose 10 percent between 2018 and 2019 to $3.3 billion–up from $2.1 billion in 2017.”
The good news is that the future looks bright for female founders and their world-changing contributions. To help you learn more about some of the leading female-founded ‘unicorns’ — that’s start-ups valued in excess of $1 billion USD — Trainwest developed this infographic round-up of ‘Female Start-Ups Changing the World in 2020’. Read on for all the stories and achievements of these organizations and businesses changing communities, industries, and markets all around the world!
Philip Boschman from https://www.trainwest.com.au/courses/training-and-assessment/