The Key Conservation mobile app will have a scrolling feed that will update as needs from conservationists occur globally. This new flow of real-time data allows for innovative approaches for assistance from supporters and mentors.
The Key Conservation app provides three ways for conservation organizations to get help and three ways for supporters to give it.
The first feature allows supporters to give funds to a conservation project to help with immediate or long-term needs. The second feature is Skilled Impact which enables supporters to give their professional skills to help conservation projects. For example, if a patrol vehicle breaks down it could be fixed for free by a mechanic or a graphic designer could help with an outreach campaign. Tapping into these skills could save conservation organizations thousands of dollars while creating a lifelong connection with a supporter. Lastly, the In-Person feature allows supporters to be alerted to real-time volunteer opportunities in their area through geo-based push notifications. This feature updates automatically as people travel around the world, alerting them to the work being done within a customized range. For example, if conservationists need help pushing a vehicle out of the mud or want to alert local supporters that they have sea turtle hatchlings they are releasing to the ocean they can send out a push notification to supporters within a set radius. After the contribution has been put to use the conservation organization will send a photo/video update to the supporter to show the outcome. Creating a transparent, stronger and more intimate connection that supporters have been wanting.
Many organizations that are vital to the survival of specific species and habitats are facing cuts to funding and reduced local and global exposure. They also lack the time and/or personnel to run large fundraising campaigns but need additional support in several areas. We believe that through the Key Conservation platform small contributions that are compounded can result in substantial impact and change.
June 25, 2019 22:45 local time