Headquartered in Riyadh, UXBERT Labs is Saudi Arabia’s first Customer and User Experience, Digital Innovation and Experience design lab. The only innovation lab in the region focusing on on scientifically proven ecommerce and digital product research, training, consulting, design and development. It features the first Usability Lab in the Kingdom. The UXBERT Usability Lab is equipped with state of the art technologies like eye tracking research devices and industry leading usability research software to bring the Saudi ecommerce and online market and entrepreneurs a facility where they can focus on user research, evaluation and user testing of all their web and mobile applications and services across various devices and browsers. The team consists of certified usability and user experience professionals that spend their days creating in-house UXBERT products, researching, consulting and training companies and entrepreneurs for their products. UXBERT Labs is also a startup accelerator that provides entrepreneurs with start up capital, resources and lean UX and MVP business expertise to test, validate and present their ideas and get their startups off the ground.